Welcome to the YourBeans Logo & Label creation area of your MyShop store. Here you can find resources to help you design professional branding for your coffee products.
Logo Design Guidelines
Your logo is the main visual representation of your brand. Businesses can spend thousands on logo design. However to get started we recommend you keep it simple and memorable. Here are some tips:
- Choose colours that reflect your coffee’s personality
- Ensure it works in different sizes (packaging, website, social media)
Using online tools to design your logo
We aim to make starting your coffee business accessible and achievable. There are loads of free resources online you can use to design a logo for little to no cost. Some services will include a modest one-off cost to download a high resolution file of your logo.
Here are some free tools you can start with to have a professional looking logo within a matter of minutes.
| Canva | Looka | Logo.com |
| An intuitive drag-and-drop design platform with templates specifically for logos. You can create professional designs even with no design experience. Visit Canva | Uses AI to generate logo options based on your preferences and industry. You can customise colours, fonts, and layouts to suit your coffee brand. Visit Looka | Offers a simple AI-powered logo maker with coffee-specific templates and icons. Easy to use with many customisation options available. Visit Logo.com |
Label design guidelines
Creating your labels should be that brings your packaging to life. Your labels are printed to order, meaning there’s no minimum order quantity or up-front costs for printing your labels. You can use the tools above to
Here are some other important points to note about your labels:
- Size: 90mm (width) x 110mm (height)
- We print in full colour with a matte finish
- Ensure your labels are designed with a 3mm bleed
- Ensure any images are in high resolution
Note a few key tips
- Make minimal use of black. Avoid large blocks of black which sometimes clash with the bag and often don’t look as good as rich colours.
- Good labels apply design principles such as contrast, hierarchy, and balance to create visual interest.
- Use typography that reflects your brand personality – whether that’s modern, rustic, elegant, or playful.
- Consider your colour palette carefully. Colours evoke emotions and can signal quality level to customers.
- Incorporate white space to prevent your label from looking cluttered.
- Ensure your brand name and logo are prominent and easily recognisable.
- If appropriate for your brand, tell a story about your coffee’s origin or your company’s mission. (this is especially good on the back label if you choose to have one. Otherwise use a QR code to link back to your website where you can share more.
- Maintain consistency across different products in your line while allowing for variation.
Below are some examples of coffee labels that stand out for various reasons:
PARASOL
CR MAN
LIBERTY
NARCOFFEE ROASTERS
LARRY’S COFFEE
DOT
Essential information for your back labels
A coffee label’s back panel is valuable real estate for sharing key information with consumers. As you can see below, there are no hard and fast rules for what should be included on the front versus the back labels. Many brands opt for just a front label as it cuts down costs.
If you are opting for a back label, here’s what’s most worthwhile to include (if it hasn’t already been included on the front label):
Essential Information:
- Origin details (country, region, farm, altitude)
- Roast level/profile
- Flavour notes/tasting profile
- Brewing recommendations
- Weight/volume
- Company contact information
Valuable Additions:
- Processing method (washed, natural, honey)
- Variety of coffee (Bourbon, Gesha, etc.)
- Coffee story (producer information, relationship)
- Sustainability certifications (Fair Trade, Organic, Rainforest Alliance)
- Storage instructions
The most effective coffee labels balance providing enough information for coffee enthusiasts while remaining accessible to casual consumers. Clear organisation with visual hierarchy helps guide the consumer through the most important details first.
Bags and labels often feature icons which are used to describe the coffee’s strength, best use (e.g. filter, espresso, pour over), in addition to the recyclable icon, direct trade etc.
We’ve collated these for you in the following files:
Make a Product image for your store
Once you’ve designed your label, you’ll want to see what it looks like on a coffee bag. We’ve found the most simple and effective online tool you can use to create an image for your product in seconds. It’s called Photopea (browser-based Photoshop alternative). There’s no download required and it works similar to Photoshop with layers. Best of all, it’s free to use.
STEP 1: Download the bags below you intend to use for your product (either black or white)
STEP 2: Visit photopea.com to create your product image in seconds.
[WATCH VIDEO] to learn how to use Photopea
STEP 3: Upload your product image
1kg White Bag
1kg Black Bag
250g White Bag
250g Black Bag
Label size on a 250g bag
Here’s a guide for what size your label should be on a 250g bag.
Label size on a 1kg bag
Here’s a guide for what size your label should be on a 1kg bag.
